The Tipping Point
The Tipping Point How Little Things Can Make A Big Difference By Gladwell, Malcolm Book - 2002

Gladwell examines some of the social science behind epidemics and discusses how several successful companies have used this science to make their brands more successful. Gladwell attempts to explain, in his own words, the reasons behind these advertising epidemics. But to be honest, I think his many informative real-world examples are the best part of the book.

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