The Tipping Point

The Tipping Point

How Little Things Can Make A Big Difference

Book - 2002
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Grand Central Pub
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


Baker & Taylor
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

Hachette Book Group
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


Baker
& Taylor

Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.

Publisher: New York : Back Bay Books, 2002
Edition: 1st Back Bay pbk. ed
ISBN: 9780316346627
0316346624
Characteristics: xii, 301 p. : port ; 21 cm

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m
mnack_0
Sep 12, 2020

I love how the author uses story to draw you into his narrative. Makes what could be a very dry work compelling (IMO). I had read this when it originally came out in the early 2000's but didn't remember too much of it - so not sure what that says about its 'stickiness'. However, it is SO interesting reading it again today in the context of COVID-19. (As he says, context is everything!) I thoroughly enjoyed it and found it very thought-provoking. Hopefully I'll do a better job of remembering it this time around.

r
rmshields
Mar 19, 2020

Perfect book to read during the current Corona epidemic! It’s the first Malcolm book I’ve read and I’m hooked! I’ll read all of his now. Loved learning about “social epidemics”, the power of groups, and key people types in society. You really learn the information well through understandable and relatable stories and his cyclical writing style.

1
1aa
Aug 28, 2019

The author writes - and who also reads this audiobook quite well - about the structure of the social mechanisms of fads and trends, those about social justice, historical events (P. Revere's famous ride), fashion (Hush Puppies), teen suicide, and smoking. I found the discussion about smoking (and incidentally drugs as well) near the end of the work to be the most interesting, and is a great antidote to the medical and media hysteria made about it (and the consequent governmental over-reach relating to prices and prohibitions). Its certainly worth reading and thinking about if one wants to apply the topic to, say, consumer goods and services, or for political activism.

k
kwsmith
Oct 28, 2018

Gladwell examines some of the social science behind epidemics and discusses how several successful companies have used this science to make their brands more successful. Gladwell attempts to explain, in his own words, the reasons behind these advertising epidemics. But to be honest, I think his many informative real-world examples are the best part of the book.

b
bmsteve
Jan 08, 2018

Some interesting stories but a little bit boring at times.

r
rswcove
Nov 30, 2015

Gladwell takes a lot of heat as pop science author. The reputation may or may not be earned. But in 'The Tipping Point' he has done something very useful for people seeking practical ways to generate momentum or get themselves or their projects unstuck. Gladwell's book looks for points of leverage in the process through which an idea spreads and takes hold within culture. Gladwell is trying to find the most broad reaching and consistently useful points of leverage so that people attempting to create social change can use them as ready made tools of change. Is the book a deep read, no it is not. It is deliberately shallow on everything that it looks at, this is intentional. 'The Tipping Point' is not deep because it is broad- and the reasons for such a difference in approach are perfectly valid given Gladwell's intent in writing the book.

g
GLNovak
Apr 10, 2015

This quick and interesting read is a good example of the many pop sociology books out there explaining why we do the things we do and adopt the fads we do. Much of it seemed to be intuitive but was presented in a very clear and attention-grabbing way. Gladwell may offend academics but he does bring new ways of thinking to the masses, and we can always use different insights.

b
berthajeanj
Mar 28, 2015

This book contains servers great ideas to use in any setting.

m
mzanden
Feb 02, 2015

This book is loaded with pseudo-scientific drivel. Save your time and brain cells; find other books on this topic like "Contagious Why Thing Catch On" or "Made To Stick".

d
Da_Brain
Apr 30, 2014

I agree with the comment below, "Interesting theory, but a bit repetitive in the telling". Some parts dragged on. Freakonomics by Steven D. Levitt was a much better read.

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mauve_dove_8
Jun 20, 2014

mauve_dove_8 thinks this title is suitable for 16 years and over

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yayahuo
Jan 11, 2013

yayahuo thinks this title is suitable for between the ages of 11 and 99

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nadian Aug 31, 2012

"What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behaviour or beliefs in the face of the right kind of impetus. This, too, contradicts some of the most ingrained assumptions we hold about ourselves and each other. We like to think that who we are and how we act is something permanently set by our genes and our temperament...We are actually powerfully influence by our surroudings, our immediate context, and the personalities of those around us." pg 258-259

racing14 May 01, 2011

''The Tipping Point,'' by Malcolm Gladwell, is a lively, timely and engaging study of fads. Some of those he writes about fit snugly into the long tradition of crowd behavior: out-of-fashion Hush Puppies resurged into popularity in 1994 and '95; teenagers, despite repeated health warnings, continue to smoke and in the past few years have been doing so in increasing numbers; and in 1998 a book called ''Divine Secrets of the Ya-Ya Sisterhood'' reached a sales mark of two and a half million copies. Some of the other phenomena analyzed by Gladwell are a bit more unusual, including the decline in crime in New York City that began under Mayor Rudolph W. Giuliani. But all of them can be taken as examples of how unpredictable people can be when they find themselves in the throes of doing what everyone else is doing at the same time. - The New York Times

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