Hidden Persuasion

Hidden Persuasion

33 Psychological Influence Techniques in Advertising

eBook - 2013
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This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
Publisher: Amsterdam, The Netherlands :, BIS Publishers,, [2013]
Copyright Date: Ă2013
ISBN: 9789063693831
9063693834
9789063693145
Characteristics: 1 online resource

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