Market Rebels

Market Rebels

How Activists Make or Break Radical Innovations

eBook - 2009
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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen.
Publisher: Princeton : Princeton University Press, Ă2009
ISBN: 9781400829743
1400829747
9781282157835
1282157833
0691134561
9780691134567
Characteristics: 1 online resource (xiii, 205 pages) : illustrations

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