Writing and Producing for Television and Film

Writing and Producing for Television and Film

eBook - 2005
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Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d.
Publisher: New Delhi ; Thousand Oaks, Calif. : Sage, 2005
ISBN: 9788132102625
8132102622
9781282153912
1282153919
9780761934004
0761934006
9788132108559
8132108558
0761934006
Characteristics: 1 online resource (278 pages) : illustrations
Additional Contributors: Riber, John

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