The Handbook of Marketing Research

The Handbook of Marketing Research

Uses, Misuses, and Future Advances

eBook - 2006
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Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
Publisher: Thousand Oaks : Sage Publications, Ă2006
ISBN: 9781412973380
1412973384
9781452261539
1452261539
9781412909976
141290997X
Characteristics: 1 online resource (xi, 705 pages) : illustrations
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