Does Marketing Need Reform?

Does Marketing Need Reform?

Fresh Perspectives on the Future

eBook - 2006
Rate this:
This book sets the agenda for a new generation of marketing principles. It collects the insights of a select group of marketing thinkers and practitioners who are committed to restoring the highest ideals of marketing--the synergistic alignment of company, individual, and societal interests.
Publisher: Armonk, N.Y. : M.E. Sharpe, Ă2006
ISBN: 9780765624680
0765624680
9781282119444
1282119443
076561698X
Characteristics: 1 online resource (vii, 352 pages) : illustrations
data file,rda
Additional Contributors: Sheth, Jagdish N.
Sisodia, Rajendra

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...

Find it at NPL

  Loading...
[]
[]
To Top