Developing Advertising With Qualitative Market Research

Developing Advertising With Qualitative Market Research

eBook - 2002
Rate this:
With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are. Helpful features include: - Sound and complete coverage of related theory - Chapter introductions - A concluding chapter that draws together key strands of thinking - Discussion questions This book will be of interest to higher level undergraduates and MSc/MBA students taking courses in corporate governance or related subjects.
Publisher: London ; Thousand Oaks, Calif. : Sage, 2002
ISBN: 9781281362209
1281362204
9781412903950
1412903955
9781849208833
1849208832
9781847876966
184787696X
9780761972723
0761972722
9781412903950
Characteristics: data file,rda
1 online resource (xvi, 135 pages) : illustrations

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...

Find it at NPL

  Loading...
[]
[]
To Top