Developing Brands With Qualitative Market Research

Developing Brands With Qualitative Market Research

eBook - 2002
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Publisher: London ; Thousand Oaks, Calif. : Sage, 2002
ISBN: 9781412903967
1412903963
9781849208840
1849208840
9781847876973
1847876978
9780761972723
0761972722
9781412903967
Characteristics: 1 online resource (xvi, 140 pages)
Additional Contributors: Owen, Mike 1956-

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