The Brand Bubble

The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It

eBook - 2008
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Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description.
Publisher: San Francisco, CA : Jossey-Bass, Ă2008
Edition: 1st ed
ISBN: 9786611937683
6611937684
9780470449394
047044939X
9780470396056
0470396059
9780470183878
047018387X
Characteristics: 1 online resource (x, 252 pages) : illustrations
Additional Contributors: Lebar, Ed 1943-

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