Knowledge-based Marketing

Knowledge-based Marketing

The 21st Century Competitive Edge

eBook - 2004
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Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2004
ISBN: 9781412900027
1412900026
9781412900034
1412900034
9781446211311
1446211312
9781412931632
1412931630
Characteristics: 1 online resource (xi, 274 pages) : illustrations

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