Marketing

Marketing

The Retro Revolution

eBook - 2001
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Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that.
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2001
ISBN: 9780761968511
0761968512
9780761968504
0761968504
9781281251022
128125102X
9781446220283
1446220281
9781847876232
1847876234
Characteristics: 1 online resource (x, 262 pages) : illustrations

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