Electronic Customer Relationship Management

Electronic Customer Relationship Management

eBook - 2006
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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
Publisher: Armonk, N.Y. ; London : M.E. Sharpe, Ă2006
ISBN: 9781317472186
1317472187
9780765620156
0765620154
9780765613271
0765613271
Characteristics: data file,rda
1 online resource (xiii, 210 pages) : illustrations
Additional Contributors: Romano, Nicholas C.
Fjermestad, Jerry

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