Changing the Conversation

Changing the Conversation

Messages for Improving Public Understanding of Engineering

eBook - 2008
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"Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the public off." "Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science."--Jacket.
Publisher: Washington, D.C. : National Academies Press, Ă2008
ISBN: 9780309119351
Characteristics: 1 online resource (xiv, 150 pages) : illustrations
data file,rda
Additional Contributors: National Academy of Engineering


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