Persuasion Across Genres
A Linguistic ApproacheBook - 2005
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay. This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualit.
Publisher: Amsterdam ; Philadelphia : John Benjamins Pub., Ă2005
Characteristics: 1 online resource (viii, 257 pages)