Involving Customers in New Service Development

Involving Customers in New Service Development

eBook - 2006
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This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Publisher: London : Imperial College Press ; Hackensack, NJ ; London : Distributed by World Scientific Pub. Co., ©2006
ISBN: 9781281867452
Characteristics: 1 online resource (viii, 323 pages) : illustrations
Additional Contributors: Edvardsson, Bo 1952-


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