Project-driven Technology Strategy

Project-driven Technology Strategy


eBook - 2012
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Baker & Taylor
Thinking strategically? You may need to think again, if you're thinking that technology is just software and hardware. The most important technology for your organization is knowledge and competence. Dr. McGrath's thought-provoking book not only redefines technology, but also gives you the tools and skills to craft strategies that spark innovation, grow entrepreneurship and create sustained competitive value for your organization. Original.

Independent Publishing Group
In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.

Publisher: Newtown Square, Pa. : Project Management Institute, ©2012
ISBN: 9781935589730
Characteristics: 1 online resource


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