Social Media in Travel, Tourism and Hospitality

Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

eBook - 2012
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Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Publisher: Farnham, Surrey, Burlington, VT : Ashgate Pub., ©2012
ISBN: 9781409420927
1409420922
1409485145
9781409485148
1317053788
9781317053781
131705380X
9781317053804
1317053796
9781317053798
6613382744
9786613382740
1409420914
9781409420910
Characteristics: 1 online resource (316 pages)

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