Winning at New Products

Winning at New Products

Creating Value Through Innovation

eBook - 2011
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"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch."--
Publisher: New York :, Basic Books,, 2011
Edition: 4th edition
Copyright Date: ©2011
ISBN: 9780465025848
0465025846
Characteristics: 1 online resource (xv, 391 pages) : illustrations

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