TV, Food Marketing and Childhood Obesity

TV, Food Marketing and Childhood Obesity

eBook - 2009
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Two US government reports explore possible links between the increased exposure of children to television advertising and the increase in childhood obesity in the US and other overdeveloped countries since the early 1980s. The first summarizes presentations to a July 2005 workshop convened jointly by the Federal Trade Commission and the Department of Health and Human Services to share perspectives on marketing, self-regulation, and childhood obesity. The second one, by the staff of the Bureau of Economics at the Federal Trade Commission, uses data from the venerable Nielsen audience survey to analyze the exposure of children aged 2-11 to television advertising during 2004 and compare it to their exposure in 1977. That report is undated. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Publisher: New York : Nova Science Publishers, ©2009
ISBN: 9781613241974
1613241976
9781606921968
1606921967
Characteristics: 1 online resource (viii, 221 pages) : illustrations
Additional Contributors: Cartere, Jason Y.

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