Virtually Free Marketing
Harnessing the Power of the Web for your Small BusinesseBook - 2008
This book covers essential issues such as: understanding marketing and the "new" Internet, starting a blog, creating your own website, social networking, and tapping into free or inexpensive sources of help online. Accessible, practical, and very effective, Virtually Free Marketing is a must-read, whether you're running a small company, club, nonprofit organization, or social enterprise.
The Internet allows businesses of all sizes to promote their products cheaply and effectively. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, before taking readers through the process step by step.
For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.
Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as:
understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online
Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.
Blackwell North Amer
If you think marketing is only for big companies and that the Web is a mystery, think again. Virtually Free Marketing will help you take your first steps towards the new economy where it's possible to find and keep customers at next to no cost.
Virtually Free Marketing takes you step-by-step through the marketing and selling of your products and services using sites like Amazon, eBay, Google and Facebook, covering such essential issues as: understanding marketing and the 'new' Web; starting a blog - free of charge; creating your own virtually free website; social networking - the no-cost way of keeping in touch with customers; and finding free and cost-effective help online.