The Tourism and Leisure Experience

The Tourism and Leisure Experience

Consumer and Managerial Perspectives

eBook - 2010
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People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging internatio.
Publisher: Bristol, UK ; Buffalo, NY : Channel View Publications, ©2010
ISBN: 9781845411497
1845411498
9781845411480
184541148X
9781845411503
1845411501
Characteristics: 1 online resource (xxii, 237 pages) : illustrations

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