The Tourism and Leisure Experience
Consumer and Managerial PerspectiveseBook - 2010
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging internatio.
Publisher: Bristol, UK ; Buffalo, NY : Channel View Publications, ©2010
Characteristics: 1 online resource (xxii, 237 pages) : illustrations