Brand America

Brand America

The Making, Unmaking and Remaking of the Greatest National Image of All Time

eBook - 2010
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Countries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.
Publisher: London : Marshall Cavendish Business, 2010
Edition: 1st ed
ISBN: 9789814346160
9814346160
9781905736560
1905736568
9781905736560
1905736568
Characteristics: 1 online resource (198 pages) : illustrations
Additional Contributors: Hildreth, Jeremy

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