All Customers Are Irrational
Understanding What They Think, What They Feel, and What Keeps Them Coming BackeBook - 2009
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and int.
Publisher: New York : American Management Association, c2009
Characteristics: 1 online resource (x, 229 p.)