Marketing Today's Academic Library

Marketing Today's Academic Library

A Bold New Approach to Communicating With Students

eBook - 2009
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In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
Publisher: Chicago : American Library Association, 2009
ISBN: 9780838997154
0838997155
9780838991541
0838991548
9780838991558
0838991556
9780838909843
Characteristics: 1 online resource (xv, 171 pages) : illustrations

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