Strategies for Electronic Commerce and the InternetStrategies for Electronic Commerce and the Internet
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eBook, 2002
Current format, eBook, 2002, , All copies in use.eBook, 2002
Current format, eBook, 2002, , All copies in use. Offered in 0 more formatsA guide to business management in the new high-tech, global environment outlines a series of practical strategies for gaining a competitive edge in a new environment dominated by e-commerce and the Internet.
A guide to help business managers better compete in the age of the Internet and electronic commerce.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
A guide to help business managers better compete in the age of the Internet and electronic commerce.
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- Cambridge, Mass. : MIT Press, ©2002.
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