Strategies for Electronic Commerce and the Internet

Strategies for Electronic Commerce and the Internet

eBook - 2002
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Baker & Taylor
A guide to business management in the new high-tech, global environment outlines a series of practical strategies for gaining a competitive edge in a new environment dominated by e-commerce and the Internet.

MIT Press

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

A guide to help business managers better compete in the age of the Internet and electronic commerce.

Publisher: Cambridge, Mass. : MIT Press, ©2002
ISBN: 9780262278614
Characteristics: 1 online resource (xiv, 265 pages) : illustrations


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