The Active Consumer

The Active Consumer

Novelty and Surprise in Consumer Choice

eBook - 1998
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Taylor & Francis Publishing
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Publisher: London ; New York : Routledge, 1998
ISBN: 9780415171908
Characteristics: data file,rda
1 online resource (xiii, 264 pages) : illustrations
Additional Contributors: Bianchi, Marina


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